Over the moon to have this opportunity to work with you! The following is a work agreement laying out the scope of your project as it currently stands followed by a quote. During our meeting together we established a few main goals with the priority being your divineAF card deck sales and your divineAF retreat. The scope of the project involves a full migration from Podia, Squarespace and Mailchimp over to Kajabi and Shopify (+ Vervante), including list building, branding and marketing strategies. Please look over the details for any inaccuracies or if you agree with all, please sign the document in the space provided to accept this work agreement.
Our service will focus on a website overhaul according to the details laid out in this proposal for the purpose of stimulating sales for the DivineAF card deck and the Divine Timing Retreat, along with other digital products. This will entail:
- Optimising pages for conversions.
- Developing consistent messaging across all platforms to develop brand identity.
- Identifying and implementing lead generation strategies.
Deliverables in order of priority:
1. Divine timing retreats landing page
2. Lead magnets for DivineAF gif and main email funnel
3. Set up shopify and integrate vervante
4. Landing page for DivineAF deck + email nurture sequence (invites to retreat)
5. Manifestation Made Simple Course from Podia to Kajabi + Sales Page
6. DivineAF digital guidebook
7. Kajabi site: Home, About, Blog + Checkout Pages, Course Pages, Contact Page
8. Upsell for card deck purchase: how to channel divine intelligence.
9. Migrate blog from square space
10. Migrate podia & mailchimp lists + optimise in Kajabi
11. Google analytics + search console
12. Set up new Facebook + IG pages
13. Branding (to match card deck aesthetic).
14. Marketing + list building strategies (see 5.2.)
15. Copy writing for some pages (see 5.3.)
The following digital products will be made available in Kajabi.
2.1. DivineAF Card Deck
Set up in Shopify with branded design
Set up cart
Set up email opt-in
2.2. Divine Timing Retreat
Create sales page in Kajabi with branded design
Set up checkout page and cross sells
Migrate podia course over to Kajabi
3. Lead Magnets
The following lead magnets will be set up.
4. Websites & Mail List
Kajabi and Shopify websites plus blog. Third party applications may apply and licensing for those are not included in the quote. You will be consulted before we use any third party applications.
4.1. Kajabi Website
Redesigned and Freshly Branded Website
Pages: Home, About, Contact, Blog, Course Page
Migrate content from Podia + Squarespace
Migrate Mailchimp + Podia email lists
Google Analytics, Search Console, Sitemap
Products to Migrate from Podia: 2
4.2. Shopify Website
eCommerce Website with Consistent Branding
Home Page, Product Page, Checkout Page
Integrated with Vervante and Kajabi
Email Opt-In (email nurture sequence/card readings)
Google Analytics, Search Console, Sitemap
Upsell: how to channel divine intelligence
4.3. Social Media
Set up new Facebook page with brand consistency
Set up new Instagram with brand consistency
Integrate with Kajabi website
5. Other Services
Develop initial marketing strategy + a full brand identity
5.1. Branding: Divine Feminine
Develop brand messaging (tone of voice, taglines, catchphrases, writing style etc)
A color palette across all platforms
Branded header images
Branded thumbnail design for YouTube
Branded social media assets
Canva designs for ease of use
Initial set up: optimise site for best conversion rates
Discuss a few marketing strategies that fit your audience
Ensure all sales pages, lead magnets are optimised for conversions
Optimise initial email funnels for conversions
The scope for this is large and cannot be covered in this quote alone. I will offer my best efforts as we build out the website, ensuring that all pages are optimised and every decision during the creation process made will be in the interest of a higher conversion rate. For ongoing marketing strategising and implementation, a separate quote can be arranged.
5.3. Copy Writing
Adapt language to suit brand messaging
Optimise for conversions
Pages: Divine Timing Retreat Sales Page, Home Page, DivineAF lead magnet
(Copy writing quote will be provided separately for other content)
6. Handover & Launch
Launch all the things!
6.1. Launch Time
Testing of all components including load times
Zoom session walkthrough
Video tutorials for any aspects you need assistance with
Images to use in social media to celebrate your launch
A rough schedule that commences immediately upon payment. This is a rough layout of the focal point for each week but the tasks do tend to change as we start working on it live (often additional tasks pop up during the process but they will usually be included in this quote for the purposes of completing the deliverables mentioned in section 1).
Below is the cost for implementing the above work agreement. Payment is made over two months (first payment is required to commence). If a longer payment term is required, please do let me know and we can arrange for that.
|All items as described in the work agreement||2 x $2899|
|Total Due Now||$2899|
By filling this form in, you are approving of the above work agreement. A copy will be sent to you in PDF format.