Hello Mary!
I’m so thrilled to have you on board and we are looking forward to helping you scale up your business. The following is a work agreement laying out the scope of your project as it currently stands followed by a quote. During our meeting together we established a few main goals with the priority being your lead magnet and your content strategy along with customer retention strategies. Please look over the details for any inaccuracies and if you agree with all, please sign the document in the space provided to accept this work agreement.
1. Goals
Our service will focus on building your mailing list, content strategy and customer retention. This will entail:
- Email funnel (landing page, freebie + email sequence)
- Content strategy/editorial calendar
- Customer retention email sequence set up for past clients
- Facebook ad campaign to build your list
- Website review to optimize your site for conversion
Deliverables:
- Lead magnet landing page
- Email sequence for lead magnet
- PDF graphic design (lead magnet pdf)
- Editorial/content calendar spreadsheet
- Customer retention email funnel template
- Facebook ad campaign for list building
- Website review (PDF/Screen Recording)
2. Work Scope
The following will describe the scope of the project and what is required to complete the project
2.1. PDF Download Lead Magnet
You will provide us with a lead magnet document with content your audience would find attractive. We will design a gorgeous PDF in-keeping with your brand. This will serve as a valuable freebie your audience will download. They will be added to your mailing list and segmented accordingly.
2.2. Lead Magnet Landing Page + Email Sequence
When your pdf is ready to go, we will design your landing page for the lead magnet. Once they opt in for your freebie download, they will be put into an email sequence with goal of encouraging sign ups for your free consultation. I will provide a guideline for the email sequence which you can customise or edit as you see fit.
2.3. Customer Retention Email Sequence
I will create an email segment containing all of your previous clients who have paid for a session before. They will be put into an email sequence with goal of encouraging them to book another paid session with you. I will provide a template for the email sequence which you can customise and edit as you see fit.
2.4. Website Review
https://yourhealingconnection.com
We will review your website and send you suggestions for how to optimize the site for conversions. This may include suggestions on how to improve your brand identity, additional pages, rearranging existing or new sections across the site. If you would like we can implement the changes for you (a separate quote will be sent for implementation).
2.5. Editorial/Content Strategy
We will help you develop a content strategy and editorial calendar. This would require defining who your audience is, understanding what types of content they need, choosing the medium of delivery and the type of content to publish as well as the publishing schedule for various types of content.
2.6. Social Media
We will design and set up a Facebook ad campaign for list building. The traffic will go directly to your lead magnet landing page.
3. Timeline
This will give you a rough idea of the turnaround time for each of the tasks. This is simply a guideline. Some tasks may take longer depending on my availability, your response time, or the complexity of the task at hand (which may sometimes involve additional work beyond the initial scope).
4. Invoice #230110
Below is your invoice.
Paypal: admin@EccentricHusky.com
| Work Description | Amount |
| All items as described in the work agreement | $1200 |
| Payment Received – Thank You 13 March 2023 | -$1200 |
| Total balance | $0 |
| Name: Mary Rice Email: yourhealingconnection@gmail.com Do you accept this work agreement? Yes, I accept |